You couldn't ask for a more profitable business running Singapore's subway system. First of all, the government builds the infrastructure for the company. This comes to billions of dollars. Then the the government imposes heavy duties on owning and using a car so as to encourage more people to take public transport. The government, again, builds even more subway stations to to make it easier for people to get around on the subways. All the management of the SMRT just has to do is sit around and make sure that its trains run. No need for price and product promotion campaigns, No need for discount pricing. No need for expensive advertisements. No need to entice with a 'Singapore Girl' type branding exercise. Just sit back and see the money roll in, literary every second that the trains are in operation. Heck, you can spend more time at the golf course, or wherever you think best takes your mind off the mundane job of running the public transport rail network. The business won't stop and the money tap won't run dry.
Maybe this is why SMRT finds it so hard to recover from its problems. No, that's why problems keep coming up. Well, ok, both. And you know, we haven't had a lot of support from its CEO, Ms Saw Phaik Hwa, all these many years she has been on the seat, or in the golf course, wherever. She just manages to say the wrong things all the time that I wonder why she is still CEO. Its time for a change, and that change must start from the top. And you wonder why she is paid so much for doing so little. She is also the Chairman of the Risk Management Committee in SMRT. Clearly she is in the wrong job.
Perhaps before the year is out, it will happen. Only, we are not sure if the headline reads:
"SMRT CEO resigns", or
"SMRT CEO fired".
We commuters don't really care. We just want on-time and reliable service. Is that too much to ask?
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